Dual coding
Pairing words with images so both do their work
Dual coding describes what happens when language and visual information arrive together and reinforce one another rather than competing for a learner’s attention. Applied well, it lowers the effort required to understand something complex and makes the idea easier to recall later. Applied carelessly, it produces decoration.
PJ Milani at Milani Creative does this as well as anyone working today. The visuals carry real conceptual weight, and the calm, unhurried approach to leadership and change that comes through the artwork is something we point to often in our own sessions.



